The legendary English motorcycle brand Brough Superior was born from the vision of George Brough, who set out to transform the motorcycles once built by his father into exceptional, world-class machines.

From its beginnings in 1919, Brough Superior quickly rose to prominence for its innovation, performance, and refined craftsmanship—setting the standard for high-end motorcycling with the debut of its flagship model, the SS100, in 1924.

Production came to a halt around the time of the Second World War, and for the next 75 years, the brand became a legend—revered by collectors and connoisseurs across the globe. Today, Brough Superior has been reborn. Once again, its motorcycles are meticulously hand-built with the same spirit of excellence that made them iconic.