
- New partnership between luxury automotive manufacturers will showcase the integration of beautiful design and exquisite engineering in strictly limited edition motorcycles
- Aston Martin wings soon to appear on a motorcycle for the first time
- The first motorcycle produced by this new partnership will be revealed at the EICMA motorcycle show in Milan on 5 November 2019
24 October 2019, Gaydon, UK: The iconic Aston Martin wings will appear
on a motorcycle for the first time when the initial product of an
exciting new collaboration between Aston Martin Lagonda and Brough
Superior is revealed at the EICMA motorcycle show in Milan, Italy.
Brough Superior, the eponymous performance motorcycle brand created by
George Brough in 1919 and resurrected by enthusiasts long after his
death is, like Aston Martin, a luxury brand with great heritage. Both
Brough Superior and Aston Martin place huge importance on developing a
brand that customers are proud to be part of and products that strike
the perfect balance between performance and design.
Both masters of craftsmanship who use the finest materials to breathe
life into their designs, as independent companies they also revel in
their ability to offer bespoke design and engineering solutions so a
collaboration between the two brands is virtually guaranteed to produce
something very special.
The first new motorcycle is the combined vision of Aston Martin
Executive Vice President and Chief Creative Officer Marek Reichman and
Brough Superior CEO Thierry Henriette, who are both motorcycle
enthusiasts.
Reichman said: “This is a fascinating and very popular project for
myself and my team. The opportunity to collaborate with Brough Superior
has given us the chance to bring our own unique views on how beauty and
engineering can combine to create a highly emotive piece of vehicle
design. We’re excited about the end result and can’t wait to see the
reaction the motorcycle receives when it is revealed next year.”
Henriette commented: “Aston Martin and Brough Superior are two luxury
automotive manufacturers sharing the same passion for exclusive design
and performance, the idea of developing a motorcycle in a frame of a
close partnership came naturally.”
Full details on the strictly limited edition motorcycle will be revealed
in Milan on 5 November. Brough Superior’s stand at EICMA is located in
Hall 24, Stand C68.
About Aston Martin Lagonda:
Aston Martin Lagonda is a luxury automotive group focused on the
creation of exclusive cars and SUVs. The iconic Aston Martin brand
fuses the latest technology, exceptional hand craftsmanship and timeless
design to produce models including the Vantage, DB11, Rapide AMR and
DBS Superleggera. The Lagonda brand will relaunch in 2021 as the
world’s first luxury electric vehicle company. Based in Gaydon, England,
Aston Martin Lagonda designs, creates and exports cars which are sold
in 53 countries around the world.
Lagonda was founded in 1899 and Aston Martin in 1913. The two brands
came together in 1947 when both were purchased by the late Sir David
Brown. Under the leadership of Dr Andy Palmer and a new management team,
the Group launched its Second Century Plan in 2015 to deliver
sustainable long-term growth. The plan is underpinned by the
introduction of seven new models including the DB11, new Vantage, DBS
Superleggera and an SUV, as well as the development of a new
manufacturing centre in St Athan, Wales.
About Brough Superior:
Brough Superior Motorcycles was established in Nottingham, England, in
1919, by George Brough, Brough Superior was the fastest, best-looking,
most expensive brand to beridden by thrill-seeking record-breakers and
gentleman riders from the roaring twenties. Brough Superior’s most
famous fan was T.E Lawrence “of Arabia” who owned seven of the brand.
Relaunched in 2013 by Thierry Henriette, a highly-respected motorcycle
designer who has worked for major manufacturers throughout the world. He
stared by relaunching the most famous of George Brough’s motorcycles,
the one favoured by Lawrence of Arabia, the SS100.
The new era Brough Superior bikes have kept the DNA of the classics such
as the art deco design and improved it beyond the modern standards with
exclusive technologies and the finest materials. Today Brough Superior
produces a range of three luxury modern classic motorcycles, recognised
for their superior quality, high performance and precise handling that
provide a joy riding experience.
These distinctive motorcycles are handcrafted in limited numbers in a
fully integrated process including the specific engine built in
Toulouse, France, capital of the Aerospace industry, and shipped
worldwide.