Birth of a Legend

Born on April 21, 1890 in Nottingham, George was the second son of William Edward Brough, a motorcycle builder. In 1919, George decided to follow his dream and build the finest, luxurious and most powerful motorcycles, in a word “Superior”.

The resulting Brough Superior motorcycles set new standards, even being assembled in white gloves! Rigorous testing ensured that all parts assembled well before painting and chrome, as well as open road tests to ensure that the speed promised, will be attained (SS80, 80 mph; SS100, 100 mph).

Production stopped in 1940 and did not restart after the war, essentially due to a lack of sufficiently high-quality parts, however George continued to make and sell parts until the late 1960’s. In all, just 3048 motorcycles were produced over 21 years, including 300 examples of the famous SS100.

Thierry Henriette, from Boxer Design, in Toulouse, France is reviving this most legendary of brands and the new models are proving themselves more than worthy of the high standards set by George.

Lawrence of Arabia

The legendary T.E. Lawrence (1888-1935) famous as Lawrence of Arabia was a great lover of Brough Superior. Thomas Edward Lawrence was an officer of the British Army was renowned for his role in the British-Ottoman conflict and the Arab uprising during the First World War. As a writer, he describes his glorious activities so well in his autobiographical book “Seven Pillars of Wisdom”, which inspired the world-famous 1962 film “Lawrence of Arabia”.

Lawrence of Arabia was particularly keen on Brough motorcycles, as he covered about 300,000 km in 11 years from the property from where he keeps a detailed log of his motorcycle trips. All Lawrence’s Broughs, were called “Boa”, a short name for the biblical name of the son of thunder (vishaal). He owned 7 models in total.

Colonel T. E. Lawrence and George Brough at Haydn Road